Lingerie brands in India free essay sample

But that can be replaced with the increase in the number of malls and quality-conscious consumers. For example, Lovables growth of 20 per cent last year was sustained by new retail space. 3. Liberty The first trendy movement for both men and women was seen when Associated Apparels Pvt Ltd, producers of Liberty shirts, introduced the world famous Maiden Form bras, Jockey mens underwear and Jantzen swimwear in 1962 in India. Even today Libertina and Liberty are still one of the major players in the lingerie market. One of the leading foreign players in the Indian lingerie market is Triumph. They have a presence in 150 countries around the world and a turnover of US $2 billion with a production of over 200 million units annually, producing 6000 new fashion styles per year designed by 200 designers in 11 countries. Lately, well-known international lingerie brands Aubade from the fashion capital of France has entered in Indian market. world showing the latest trends in innerwear fashion. We will write a custom essay sample on Lingerie brands in India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page New underwear fabrics with anti treatment like anti-stress, anti-smog, anti-static, anti-allergic, anti- bacterial, anti-moisture and anti-odour pamper the body. Top European products like Bruno Banani, Excellent, Schneider, Louis Feraud, Calvin Klein, Gianfranco Ferre, DKNY, La Perla, Gossard, and Schiesser are some of the brands that set their inspiration to the ultimate test. Thanks to the new outerwear performance made by designers around the world and India, lingerie is seemed with renewed fascination in India too.